The Impact of Social Media Platforms on Raising Consumer’s Brand Awareness : An application on (Palma Company)
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Copyright © 2019 MSA University. All Rights Reserved.
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MANAGEMENT DISTINGUISHED PROJECTS 2019;
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The researchers aim to first point out the objectives of the research, the technique and methodology used in the process, this includes the approach, strategy, aim and questionnaire design.
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Kapur, D. (2010). Analytical Framework and Research Methodology. In Diaspora, Development, and Democracy: The Domestic Impact of International Migration from India (pp. 23-49). PRINCETON; OXFORD: Princeton University Press. Retrieved from www.jstor.org/stable/j.ctt7rzxc.6 Watson, R Data Analysis Using Quantitative Software. (2014). Quantitative Social Research Methods, 228–268. doi: 10.4135/9789351507741.n7 Lefèvre, H., Moro, M., & Lachal, J. (2019). Research in adolescent healthcare: The value of qualitative methods. Archives De Pédiatrie, 26(7), 426–430. doi: 10.1016/j.arcped.2019.09.012 Barlett, J.E. & Kotrlik, J. & Higgins, C.. (2001). Organizational Research: Determining Appropriate Sample Size in Survey Research. Information Technology, Learning, and Performance Journal. 19. Vonglao, P. (2017). Application of fuzzy logic to improve the Likert scale to measure latent variables. Kasetsart Journal of Social Sciences, 38(3), 337–344. doi: 10.1016/j.kjss.2017.01.002 Artino, A. R., Rochelle, J. S. L., Dezee, K. J., & Gehlbach, H. (2014). Developing questionnaires for educational research: AMEE Guide No. 87. Medical Teacher, 36(6), 463–474. doi: 10.3109/0142159x.2014.889814