The Impact of Social Media Platforms on Raising Consumer’s Brand Awareness : An application on (Palma Company)
Date
2019
Journal Title
Journal ISSN
Volume Title
Type
Other
Publisher
Copyright © 2019 MSA University. All Rights Reserved.
Series Info
MANAGEMENT DISTINGUISHED PROJECTS 2019;
Doi
Scientific Journal Rankings
Abstract
The researchers aim to first point out the objectives of the research, the technique and methodology used in the process, this includes the approach, strategy, aim and questionnaire design.
Description
Keywords
October University for Modern Sciences and Arts, University of Modern Sciences and Arts, MSA University, جامعة أكتوبر للعلوم الحديثة والآداب, Raising Consumer’s Brand Awareness
Citation
Kapur, D. (2010). Analytical Framework and Research Methodology. In Diaspora, Development, and Democracy: The Domestic Impact of International Migration from India (pp. 23-49). PRINCETON; OXFORD: Princeton University Press. Retrieved from www.jstor.org/stable/j.ctt7rzxc.6 Watson, R Data Analysis Using Quantitative Software. (2014). Quantitative Social Research Methods, 228–268. doi: 10.4135/9789351507741.n7 Lefèvre, H., Moro, M., & Lachal, J. (2019). Research in adolescent healthcare: The value of qualitative methods. Archives De Pédiatrie, 26(7), 426–430. doi: 10.1016/j.arcped.2019.09.012 Barlett, J.E. & Kotrlik, J. & Higgins, C.. (2001). Organizational Research: Determining Appropriate Sample Size in Survey Research. Information Technology, Learning, and Performance Journal. 19. Vonglao, P. (2017). Application of fuzzy logic to improve the Likert scale to measure latent variables. Kasetsart Journal of Social Sciences, 38(3), 337–344. doi: 10.1016/j.kjss.2017.01.002 Artino, A. R., Rochelle, J. S. L., Dezee, K. J., & Gehlbach, H. (2014). Developing questionnaires for educational research: AMEE Guide No. 87. Medical Teacher, 36(6), 463–474. doi: 10.3109/0142159x.2014.889814