The Effect of Salespeople on the Consumer decision-making in Egypt

Abstract

The Effect of Salespeople on the Consumer Decision-making in Egypt Due to the vital importance of the behavior of consumers and their purchase decisions as well as the impact of those on the profitability of any organization, the attention of everyone in this field had been directed towards this topic. Good marketing depends on a comprehensive knowledge and understanding of the behavior of consumers. The subject of consumer purchase decision is of great concern because people in Egypt and everywhere make buying decisions every day. Thus, several aspects in this area need to be studied in order for consumers to buy the products that match their styles of living. Furthermore, other aspects need to be considered by marketers, salespeople, organizations in order to understand how to compete with other brands as well as which customers to target. This dissertation aims to investigate the important factors that affect the consumers decision making as well identifying the role of the salespeople and their great influence on the decision making of consumers in Egypt. The study is carried out employing a quantitative method of data collection using an online survey on 120 of the Egyptian consumers to study the several factors that affect their decision making as well as the significant influence of the salesperson on their buying decision. The research design is based upon a descriptive study between the effect of salespeople on the consumer decision making. The findings prove that salespeople negatively affect the Egyptian consumers. According to the conducted online survey on consumers, the researcher provided that the Human Resources managers in Egypt who play the role of the selection in any company should focus their scopes on hiring salespeople with the attributes of sincerity, honesty, not pressuring consumers, asking 3 clarifying questions, presenting accurate information as well as approaching the consumers when needed. The Effect of Salespeople on the Consumer Decision-making