A Social Marketing Campaign Among Egyptians Concerning positive parenting issues.

Abstract

Being an idol or a positive parent is something that some people lack or seek to be doing it. However, being a positive parent is a vital thing not only for their kids but also the upcoming generations. So, its important to keep an eye on such topic specially after it has been widely spread nowadays than any time before, its noticed that many children are suffering from bad parenting that is later on a reason behind serious issues happening to the child himself. The Egyptian society is one of the countries that face such issue and that’s why this campaign is launched in order to raise awareness and stand against this problem, by giving recommendations and solutions. The campaign will also discuss to how extend is positive parenting important for kids and that bad parenting might cause a serious harm for the kids. this campaign shows kids that it feels and understand them and willing to change their lives toa better positive one.