(MSA university Faculty Of Mass Communication, 2021) Ashraf, Farah; Ashraf, Ahmad; kayed, Hagar
The campaign aims to raise more awareness about muse- ums, and it also aims to encourage the internal tourism. As the researchers noticed that there is lack of awareness about museums, the campaign represents different muse- ums from different genres that are worthy to be acknowl- edged however due to the lack of education and awareness, people over look them. The campaign دلب لا 100 فحتم de- cided to address this problem and study the reasons behind it, discusses different solutions.