Browsing by Author "Younis, Raghda Abulsaoud Ahmed"

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Artificial intelligence strategy, creativity-oriented HRM and knowledge-sharing quality: Empirical analysis of individual and organisational performance of AI-powered businesses
(The British Academy of Management, 2020) Younis, Raghda Abulsaoud Ahmed; Adel, Heba Mohamed
Purpose – To investigate the relationship between artificial intelligence strategy (AIS), creativity-oriented HRM (CHRM), and knowledge-sharing quality (KSQ). At individual and organisational levels, this paper measures also the innovative work behaviour (IIWB) and effective performance (OEP) of international organisations conducting AI-powered business practices in Egypt. Design/methodology/approach – The authors presented a multilevel-model, after reviewing the relevant literature, and tested it through employing mixed-methods approach. Data were collected from 168 questionnaires answered by AI-experts at IT departments of 20 international AI-powered organisations in Egypt in addition to 25 depth interviews, AI-based focus group and international forum. Findings – Following PLS-SEM approach, results revealed that AIS affects positively and significantly KSQ and CHRM. CHRM affects positively and significantly KSQ and IIWB. KSQ affects positively and significantly OEP and IIWB. The significant positive direct AIS-OEP relationship was not supported yet the significant positive indirect relationship via KSQ was supported. Originality/value – Empirically, it is the first research that assessed AIS-CHRM-KSQ relationship and its effect on IIWB and OEP of AI-powered businesses from 7 sectors of an emerging economy. Conceptually, the authors adopted an interdisciplinary approach while reflecting on the literature that studied AIS implementation in different business functions (production, operations and supply-chain management, human resources management, strategic management and marketing). Practical implications – Strategic leaders and managers of different functional areas can benefit from the empirical findings of this study as well as from the examples of best AI-enhanced practices drawn from the literature.
From university social-responsibility to social-innovation strategy for quality accreditation and sustainable competitive advantage during COVID-19 pandemic
(Emerald, 2021-08) Adel, Heba Mohamed; Zeinhom, Ghada Aly; Younis, Raghda Abulsaoud Ahmed
Purpose – The purpose of this study is to investigate conceptually and empirically the direct and indirect relationships between university social responsibility (USR), university social innovation strategy (USIS) in terms of social awareness (SA), intention for social innovation (ISI), organisational structure for social innovation (SSI) and innovativeness in social value creation (ISVC) and gaining a sustainable competitive advantage (SCA) at quality-accredited faculties of an emerging market. Design/methodology/approach – A conceptual model was presented and a mixed-methods approach was exploited to fill a research gap detected in strategic corporate social innovation literature. The authors formed a data collection team that contacted all the quality-accredited public and private/international faculties, of which 109 faculties in 11 Egyptian governorates responded and their quality units filled questionnaires that were analysed by structural equation modelling. For comprehensive understanding, qualitative interviews were set to gather data from managers/leaders and teaching staff working at those faculties in quality management and community engagement practices as well as students. Findings – Results demonstrated that USR positively and significantly influenced SCA and USIS. Further, USIS (in terms of ISI, SSI and ISVC) positively and significantly influenced SCA. However, USIS (in terms of SA) had a positive yet insignificant influence on SCA. Indirectly, USIS was found to be partially mediating USR–SCA relationship. Practical implications – University leaders/staff can gain insights on how to adopt differentiation strategies, which enable their institutions to shift from being just socially responsible to becoming socially innovative by presenting solutions to social, economic, cultural, environmental and health-care problems/ challenges within their communities in general and during pandemics. This can be sustained through developing innovative quality-based processes/programmes/services related to education, research and community outreach that better serve social needs to be quality-accredited and unique over their rivals.
Interplay among blockchain technology adoption strategy, e-supply chain management diffusion, entrepreneurial orientation and human resources information system in banking
(Emerald, 11/11/2021) Adel, Heba Mohamed; Younis, Raghda Abulsaoud Ahmed
Purpose – To empirically study the direct and mediating relationships between blockchain technology adoption strategy (BCTAS), electronic supply chain management diffusion (eSCMD), entrepreneurial orientation (EO) and human resources information system (HRIS) in Egyptian banks. This paper aims to connect the dots and show the relationships linking these related constructs after the emergence of this breakthrough blockchain technology. Design/methodology/approach – The authors have undertaken a thematic review of relevant multidisciplinary business management literature and then developed a conceptual model. This model was examined through adopting a mixed-methods approach, through which 300 quantitative questionnaires were filled by information technology (IT) staff at 12 banks in Egypt utilising a snowball sample. Besides, 20 qualitative interviews were carried out with international and Egyptian blockchain experts for exploratory and explanatory purposes. The suggested hypotheses were tested using structural equation modelling. Findings – The results revealed that EO affects positively and significantly BCTAS and HRIS. BCTAS affects positively and significantly both HRIS and eSCMD. Concerning the linkage between external/supply chain and internal/organisational information diffusion, HRIS has a positive and significant effect on eSCMD. The direct EO–eSCMD relationship is not supported. Yet, indirectly, BCTAS mediates significantly EO–eSCMD and EO– HRIS relationships. Further, HRIS mediates significantly the indirect BCTAS–eSCMD relationship. Practical implications – The findings of this research shed light on the benefits and challenges of adopting BCTAS within emerging markets in general and Egyptian banking in specific, which can support an effective and efficient decision-making process undertaken by strategic and functional banking managers with EO in similar emerging economies. Originality/value – Conceptually and empirically, it is the first article that investigated direct and mediating EO–BCTAS–HRIS–eSCMD relationships in a promising banking industry of an emerging market. It solved an interdisciplinary research puzzle by piecing together the relevant contemporary literature on production, operations and SC management, entrepreneurship, HR management and strategic technology adoption.