Browsing by Author "Rashwan, Farida"

Now showing 1 - 1 of 1

Gender Differential Parenting
(MSA UNIVERSITY, 2021) Rashwan, Farida; El Touby, Neamat; El Salamony, Zeina
The following book is a demonstration of the massive effort that has been exerted in launching a campaign against Gender Differential Parenting. In reference to the first book for the campaign, the problem as well as the cause, the effects, and the types of Gender Differential Parenting is explained. However, the following is the implementation of the research as well as the immensely creative strategies that have been used to launch the campaign. In the previous book, the problem of Gender Differential parenting is allocated an acute discussion, discussing its importance to the world, and the fact that it contributes to the United Nations’ Sustainable Development Goals (SDG’s), as it abides by chasing the Gender Equality Goal. In efforts to skyrocket Raisthemwell’s success, it is crucial to establish a thought out advertising campaign that ensures as much reach as possible. Firstly, social media’s as the first to introduce the campaign through an Instagram account as well as a Facebook page. Through both platforms, the campaign collected followers of all ages that not only support the campaign, but understand it, believe it, and aim to be a part of it. With social media introducing the idea, flyers were also passed in public places such as the Gezira Sporting Club and the public areas of big compounds. Through these flyers, the potential planning of physical presence was introduced to the target audience as well as those being searched. With so, masks with printed logos on them were distributed to the target as well. In previous pages, those researched were mentioned, and thus, it was crucial to include them in the physical implementation of the campaign.