Browsing by Author "Osama, Ahmed"

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    The factors influencing customers’ purchase intention of local products: applied on Damietta furniture
    (October University For Modern Sciences and Arts, 2022) Osama, Ahmed; Hesham, Hania; Ahmed, Marihan; Amr, Ziad
    The purpose of this research paper is to study the factors influencing customers’ purchase intention of local products. The authors created a conceptual model based on the literature review, which was quantitatively tested. Personally administered questionnaires were collected from 170 respondents who have either bought or willing to buy local furniture. Throughout the study, the non-probability Judgmental sampling technique was applied. SPSS software was used for data analysis. According to the findings, there is a weak positive relationship between the country of origin and the purchase intention of customers as there is a moderate positive relationship between ethnocentrism and the purchase intention of customers, and there is a moderate positive relationship between attitudes towards the local products and the purchase intention of customers. Finally, this research provides implications for the ministry of industry and trade and marketing managers to help them out and increase their efforts for building a strong image for local products and providing better experience and impression for buyers of local products.
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    The Impact of Board Gender Diversity on Firm Performance
    (MSA Accounting Graduation Projects - MSA Library, 2022) Salaheldin, Osama; Salaheldin, Ali; Abdelaziz, Nouran; Osama, Ahmed
    This study investigates the impact of board gender diversity, audit committee gender diversity, and CEO gender on firm performance. The sample includes 60 nonfinancial firms with 120 firm-year observations of Egyptian companies listed on the Egyptian Stock Exchange (Egx100) during 2018-2019 period. To test the research hypotheses, descriptive analysis and Mann Whitney U Test are used. Results show that firms with female representation on board have higher performance with its both perspectives (firm’s profitability and firm’s value). Also, it shows that female representation on audit committee have higher performance from only one perspective which is firm’s profitability. This result is not found when measuring firm’s performance using Tobin’s Q (firm’s value).