Browsing by Author "Halim, Hazem Tawfk"

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An empirical investigation into people’s intention to participate in mega events tourism: applying mixture of two behavioral theoretical models
(Springer open, 2022-12) Halim, Yasser Tawfk; Halim, Hazem Tawfk; El‑Deeb, Mohamed Samy; El Sheikh, Samia Adly
The purpose of this research is to build and evaluate a theoretical model capable of forecasting public participation in mega events. This study predicts event tourism participation using a mixed behaviour model based on a trust model and a deliberate actions model. Using data from 261 local and international visitors, structural equation modelling was engaged to examine the study hypotheses. According to the study’s results, observed benefts were positively connected with people’s perspective, but observed obstacles were negatively associated, and observed benefts had a positive infuence on interactive mechanism and observed obstacles had a negative infuence on interac‑ tive mechanism. Additionally, the study’s results suggested that individuals’ intention to participate in mega events was positively infuenced by their observed benefts, perspective, interactive mechanism, and normative beliefs and negatively infuenced by observed obstacles. Finally, we perceived that observed risk signifcantly moderated the associations between observed benefts, observed obstacles and perspective, observed benefts, observed obstacles and interactive, lastly, observed benefts, observed obstacles, perspective, interactive mechanism, normative beliefs and intention to participate in events. The research’s outcomes have signifcant hypothetical and applied efects for mega-events travel.
Fostering organisational citizenship behaviour in the Egyptian hospitality industry: the role of internal brand management and leadership styles
(Springer open, 2023-12) Halim, Hazem Tawfk; Halim, Yasser Tawfk; Elsawy, Osman Mohamed
Purpose This study explores the intricate interplay between internal brand management (IBM), leadership styles, and organisational citizenship behaviour (OCB) in the dynamic Egyptian hospitality industry. The purpose is to investigate these relationships, considering the regional nuances of Southern and Northern Egypt. Design/methodology/approach A comprehensive investigation was conducted to examine the infuence of IBM on OCB and the varying efects of leadership styles in this context. The study also explores the moderating role of leadership styles in the IBM–OCB relationship. The research is based on meticulous data collection and rigorous analysis. Findings The results afrm the central role of IBM in enhancing OCB within the Egyptian hospitality sector, irrespective of the region. Additionally, transformational leadership consistently emerges as a potent catalyst for OCB, while the direct impact of transactional leadership remains inconclusive. Transformational leadership exerts a moderating infuence, strengthening the positive relationship between IBM practices and OCB. Originality/value This research contributes novel insights to the feld by examining IBM, leadership styles, and OCB in the unique context of the Egyptian hospitality industry. The fndings provide valuable implications for hotel managers and practitioners to develop strategies for enhancing employee commitment, fostering OCB, and gaining a competitive advantage in this thriving sector. The study also underscores the importance of considering regional nuances and tailoring management practices to specifc contextual characteristics within the hospitality industry. This research represents an essential contribution, highlighting the signifcance of aligning IBM, leadership styles, and OCB to promote organisational success in the Egyptian hospitality industry.
Toward a sustained recovery of the lodging sector: a management path to lessen the Corona Variants upshots
(Springer open, 2023-01) Emara, Ola Abdel Moneim; Halim, Hazem Tawfk; El‑Deeb, Mohamed Samy; Halim, Yasser Tawfk
The lodging industry is an important source of national income being a main ingredient for tourism, also, as it contrib‑ utes to solving the problem of unemployment. Predominantly, the lodging sector supports the balance of payments. At this place, a reading to “Alpha”; “Beta”; “Gamma”; “Delta”; and “Omicron”—Corona Variants refects signifcant implica‑ tions. On the one hand, there exists a challenge to Egypt’s hotel industry following the pandemic attack; on the other hand, and by considering the case of relaxing the international restrictions, the international tourism is expected to recoup. Egypt has relatively benefted in the frst half of 2021 when many Europeans escaped the lower temperature in winter in their homelands opting warm holiday destinations. The primary readings also expect the continuity in this increase. The macro-trend right here considers the shift in favor of a thoroughly managed risk with enhanced pliability, adopting a view of creating value, and increasing trust, while the micro-management considerations signify enhancing the sustainability of the sector performance by means of raising lodging hygienic attributes and approving innovative approaches. Luxury hotel, led by their executives, can signifcantly contribute and steer this trend mainly for cost tolerance estimates and for the potentiality of cost recovery. This study addresses the ways with which “Alpha”; “Beta”; “Gamma”; “Delta”; and “Omicron” Corona variants necessitate more sustained hotel management practices and helps to establish knowledge and techniques that assist the lodging sector in Egypt. A further goal of this study is to endorse the hotel managers’ impact on counteracting the upshots of Variants’ progressions. The study is multifac‑ eted in “scale” and “scope,” since it is based on an investigation of the efects of large-scale public health emergencies in the lodging sector. A qualitative methodology is set via conducting online and ofine surveys to examine how the pandemic afect lodging sector operations, and how far Egypt’s luxury hotel managers tolerate both burdens of managing the emergency and creating sustained plans for recovery. Henceforward, the study constructs a frame for sustained lodging sector recovery. The paper’s scientifc value is that it functionalizes a broad inductive method of qualitative research in which a merge of the interpretation of management enabling factors and health enabling trends in the lodging sector and luxury hotel managers’ responses obtained through exploratory qualitative research is utilized to cluster the managers’ responses and thus generalize the information in the setting of a Framework for Health Crisis Management in the lodging sector. The Framework for Health Crisis Management also adds value as it amalgamates a combination of input factors of management and health enablers; a transformation via the change actions; an output of containing the efect of the pandemic through the enhanced managers’ capabilities and hotels’ health hygiene readiness; and an outcome implication of medium-term stabilizing efects that leads to an impact efect of sustained lodging sector recovery. This confgures an input, transform (actions), output, outcome, and impact result chain. The study reaches the fndings that sustainable recovery in the lodging sector—being sensitive to the uncertainty that the Virus “Variants” create—necessitates the merge between managing the emergency, adopting pli‑ able approaches, alongside with the enhancement of the managers’ (hoteliers) role as a supporting premise.