Browsing by Author "Emara, Ola Abdel Moneim"

Now showing 1 - 2 of 2

The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions
(Routledge, 2024-01) El Sheikh, Samia Adly Hanna; Assaad, Reda Youssef; Halim, Yasser Tawfik; Emara, Ola Abdel Moneim
Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article ABSTRACT This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of internal branding and their impact on the commitment of service providers (higher education teaching staff members) so that they support the brand promise of the university and maintain a competitive edge for private universities in Egypt that function in a very competitive market. Data were collected from 402 members of teaching staff to test the proposed model and hypotheses using Structural Equation Modeling (SEM). The results prove the fitness of the suggested model and that the constructs of internal branding (supervisory support, effective internal communication, clear vision and values) do have a significant impact on teaching staff commitment except for the construct of directed training programs (DTP), contrary to previous literature which might be because teaching staff commitment may require variables other than training programs which in turn rings a bell for private universities’ management to partially reconsider the budgets directed to training for teaching staff or it could be due to cultural differences as previous literature was mostly conducted in different cultures, thus a value addition of this study.
Toward a sustained recovery of the lodging sector: a management path to lessen the Corona Variants upshots
(Springer open, 2023-01) Emara, Ola Abdel Moneim; Halim, Hazem Tawfk; El‑Deeb, Mohamed Samy; Halim, Yasser Tawfk
The lodging industry is an important source of national income being a main ingredient for tourism, also, as it contrib‑ utes to solving the problem of unemployment. Predominantly, the lodging sector supports the balance of payments. At this place, a reading to “Alpha”; “Beta”; “Gamma”; “Delta”; and “Omicron”—Corona Variants refects signifcant implica‑ tions. On the one hand, there exists a challenge to Egypt’s hotel industry following the pandemic attack; on the other hand, and by considering the case of relaxing the international restrictions, the international tourism is expected to recoup. Egypt has relatively benefted in the frst half of 2021 when many Europeans escaped the lower temperature in winter in their homelands opting warm holiday destinations. The primary readings also expect the continuity in this increase. The macro-trend right here considers the shift in favor of a thoroughly managed risk with enhanced pliability, adopting a view of creating value, and increasing trust, while the micro-management considerations signify enhancing the sustainability of the sector performance by means of raising lodging hygienic attributes and approving innovative approaches. Luxury hotel, led by their executives, can signifcantly contribute and steer this trend mainly for cost tolerance estimates and for the potentiality of cost recovery. This study addresses the ways with which “Alpha”; “Beta”; “Gamma”; “Delta”; and “Omicron” Corona variants necessitate more sustained hotel management practices and helps to establish knowledge and techniques that assist the lodging sector in Egypt. A further goal of this study is to endorse the hotel managers’ impact on counteracting the upshots of Variants’ progressions. The study is multifac‑ eted in “scale” and “scope,” since it is based on an investigation of the efects of large-scale public health emergencies in the lodging sector. A qualitative methodology is set via conducting online and ofine surveys to examine how the pandemic afect lodging sector operations, and how far Egypt’s luxury hotel managers tolerate both burdens of managing the emergency and creating sustained plans for recovery. Henceforward, the study constructs a frame for sustained lodging sector recovery. The paper’s scientifc value is that it functionalizes a broad inductive method of qualitative research in which a merge of the interpretation of management enabling factors and health enabling trends in the lodging sector and luxury hotel managers’ responses obtained through exploratory qualitative research is utilized to cluster the managers’ responses and thus generalize the information in the setting of a Framework for Health Crisis Management in the lodging sector. The Framework for Health Crisis Management also adds value as it amalgamates a combination of input factors of management and health enablers; a transformation via the change actions; an output of containing the efect of the pandemic through the enhanced managers’ capabilities and hotels’ health hygiene readiness; and an outcome implication of medium-term stabilizing efects that leads to an impact efect of sustained lodging sector recovery. This confgures an input, transform (actions), output, outcome, and impact result chain. The study reaches the fndings that sustainable recovery in the lodging sector—being sensitive to the uncertainty that the Virus “Variants” create—necessitates the merge between managing the emergency, adopting pli‑ able approaches, alongside with the enhancement of the managers’ (hoteliers) role as a supporting premise.