Browsing by Author "El Seweidy, Farah"
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Item Social Interactivity(October University of Modern Sciences and Arts, 2018) Serry, Farah; El Seweidy, FarahA public service announcement campaign that spurs from our current electronic interaction obsession. The campaign aims at emphasizing the importance of human social interaction away from the technological means through both; emotional and rational appeals. The Campaign delivers its message through outdoors, radio, and TV advertisements.