Browsing by Author "Bassim, Mohga"

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    ACTIVITY BASED COSTING (ABC) AS AN APPROACH TO OPTIMIZE PURCHASING PERFORMANCE IN HOSPITALITY
    (DergiPark, 12/01/2011) El-Deeb, Mohamed S.; Tawfik, Yasser; Bassim, Mohga; Elwy, Emad
    ABC (Activity Based Costing) system has proved success in both products and services. The researchers propose using a new model through the application of ABC approach that can be implemented in purchasing department as one of the most dynamic departments in service sector to optimize purchasing activities performance. The researchers propose purchasing measures, targeting customers’ loyalty ensuring the continuous flow of supplies. The researchers used the questionnaire as a tool of data collection method for verifying the hypothesis of the research. Data obtained was analyzed by using Statistical Package for Social Sciences (SPSS). The results of the research based on limited survey that have been distributed to number of hotels in Great Cairo region. Our research was targeting three hundred purchasing manager and staff through five star hotels. It is recognized that further research is necessary to establish the exact nature of the causal linkages between proposed performance measures and strategic intent in order to gain insights into practice elsewhere.
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    Catalyst for Empowering Women and Boosting Gender Equality in South Mediterranean Countries: The case of Egypt
    (FEMISE, 2019) Salman, Doaa; Bassim, Mohga
    This policy brief proposes and recommends further policies to urgently, strengthen the current quest for empowering women and for reducing inequality in the Mediterranean countries and specifically in Egypt. It seeks to provide a policy-mix for additional policies that also contribute in achieving sustainable development.