Browsing by Author "Ashraf, Hedeya"

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    Lapis cosmetics
    (October University of Modern Sciences and Arts, 2019) Ashraf, Hedeya
    The concept developed with the brand soul is that women are precious, in order transfer precious into visual elements, gems and gold are considered keywords that became the main inspiration behind the name of the brand lapis a dark blue gemstone. The logo is drawn as a gemstone with curved edges to be timeless and edgy and to present luxury with a modern tone and the l is wrapped around it with a delicate curve which is balanced with the curved logo. The campaign is created with the feel of floral and natural vibe to transfer the message of youth and natural beauty. the poster is created with the feel of nature to send a message about the importance of natural beauty that lapis has to offer