Browsing by Author "ABDOU, DOAA SALMAN"

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    INSIGHTS FROM THE AUTOMOTIVE INDUSTRY – THE CASE OF THE MERCEDES S-CLASS IN THE UNITED STATES
    (Blagoevgrad: Scientific Observatory Economics SWU Neofit Rilski, 2019-, 2022-06) ABDOU, DOAA SALMAN; YASSER, NOURAN; RAAFAT, ANDREW
    This paper provides a market analysis which represents a diagnostic procedure for determining the core causes of market behaviour from an economic standpoint. This paper reflects on the role of the automobile industry which has a substantial impact on a country's growth since it contributes to high levels of employment, consumption, and investment. The goal of this study is threefold: first, use the demand and supply framework to explore the impact of the factors that drive those interactions and forecast future results for the S-class. Second, apply SWOT, PESTLE, and Porter's model analysis to analyze the product line during the period from 2010 to 2020. Third, assess Mercedes-environment Benz to meet the company's present and future objectives. Results show no violations of demand and supply laws for the S-class product in the United States, and it is a pricesensitive product, according to the findings. Fluctuations in the elasticities of demand and supply were observed due to the changes in the consumers’ willingness to buy the S-class and the changes in the market conditions which affected the supply over the decade of study. Results show Mercedes' market opportunities is in a risky situation as the delay in the supply chain reflects negatively and give opportunities to other substitutes in the different market across the globe.
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    PROSPECTS OF INVESTMENT IN DIGITAL ART: THE CASE OF ETHEREUM AND NON-FUNGIBLE TOKEN (NFT)
    (Zes Rokman Resources, 2021-11) ABDOU, DOAA SALMAN; ELNASR, FATMA ABOU
    This paper focuses on the technology impact via Blockchain to change consumer behavior in the digital art industry. The paper objectives are three folds: first, analyze the impact of Ethereum in selling digital artwork and on the bank world. Second, investigate the effects of Non-Fungible Token on the art industry. Third, highlight how people can sell their artworks, tweets, or even memes for thousands of dollars. Fourth, explain the effect of Ethereum in creating value for artwork and why a meme that includes nothing unique to be sold for an unbelievable price? The paper provides insights on the future of the digital arts industry and the rational behavior of the developers, artists, and even customers, as the three parties shape the business of the NFL’s success. It reflects on the investment behavior in digital arts and the importance of a secure long-term investment for a niche segment that seeks to satisfy their need of acquiring unique products. The paper serves as a guide for digital art and focuses on how AI applications create profitable markets.