(October University of Modern Sciences and Arts, 2018) Tarek, Alia; Saeed, Sally; Nader, Sherifa; Ahmed, Hadeer
Through a multimedia public service announcement campaign, the project aims at encouraging better care for children. The campaign utilizes both rational and emotional appeals to spot the light on the various problems that result from the unhealthy habit of neglecting the parental role towards children. The Campaign delivers its message through outdoors, radio, and TV advertisements.
