(October University of Modern Sciences and Arts, 2018) Ehab, Farida; Zaki, Hana; Yasser, Heba
A public service announcement campaign that spots the light on the various problems that result from unhealthy diet habits to children. Through both; emotional and rational appeals the campaign urges audiences to watch after their children current weight to prevent any future problems that would follow. The Campaign delivers its message through outdoors, radio, and TV advertisements