Publisher:October University for Modern Sciences and Arts
Series Info:Faculty Of Management Sciences Graduation Project;
Type:Other
Keywords:جامعة أكتوبر للعلوم الحديثة و الأداب
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MSA university
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October university for modern sciences and arts
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university of modern sciences and arts
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October University for Modern Sciences and Arts
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University of Modern Sciences and Arts
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Product packaging,
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packaging features,
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impulse buying behavior
Abstract:
The purpose of this research paper is to study the impact of product packaging on impulsive buying behavior. The researcher’s proposed conceptual model based on literature review which was tested using a qualitative and quantitative approach.275 online questionnaires were gathered from university students who shop frequently fast-moving consumer goods. The findings showed that there is relationship between product packaging and impulsive buying behavior non probability convenience sampling technique was used in this research and data analysis was conducted using smart PLS. Finally, based on the research findings there are general recommendations for the product packaging and impulsive buying, limitations have been mentioned in order for future researches to avoid or to try to implement doing
El-Sayed, Ashraf s; Ahmed A, Shindia; ShindiaAyman A, Diab; Amgad M, Rady(Pharmaceutical Society of Korea, 10/18/2014)
l-Arginase, hydrolyzing l-arginine to l-ornithine and urea, is a powerful anticancer, l-arginine-depleting agent, against argininosuccinate synthase expressing tumors. Otherwise, the higher antigenicity and lower thermal ...
Fractalkine (FKN) in its free and membrane bound-forms and its receptor CX3CR1are reported to have an atherosclerotic effect. The relationship of Single Nucleotide Polymorphisms (SNPs) in FKN and CX3CR1genes with the ...
Ibrahim M.; Zahara M.M.; Noaman S.; Ragab A.S.(Asian Research Publishing Network (ARPN), 2013)
Providing WiMax broadband services via high altitude platforms (HAPs) is still an open research issue. One of the major problems affecting the system performance on the link level is Doppler Effect caused by the mobility ...