The impact of E-WoM on brand image and enrollment intention in the Egyptian Presidential Leadership Program (PLP)

Omar, Aisha; Alaa, Ahmed; Eihab, Mohamed; Saad, Rawan

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The impact of E-WoM on brand image and enrollment intention in the Egyptian Presidential Leadership Program (PLP)

Omar, Aisha; Alaa, Ahmed; Eihab, Mohamed; Saad, Rawan

Full Text link: http://repository.msa.edu.eg/xmlui/handle/123456789/4646

Date issued: 2021

Publisher: MSA UNIVERSITY

Series Info: Management Graduation Project;2021;

Type: Other

Keywords: Faculty Of Management Graduation Project 2020 - 2021 , modern science and arts university , October University for Modern Sciences and Arts , MSA University , جامعة أكتوبر للعلوم الحديثة والآداب , E-WoM on brand image , nrollment intention , impact of E-WoM on brand image and enrollment intention in the Egyptian Presidential Leadership , the Egyptian Presidential Leadership Program