The Impact of Enhancing the Academic Performance on Student Satisfaction of Private Business Faculties: New Business Model for Egyptian Private Universities
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The Impact of Enhancing the Academic Performance on Student Satisfaction of Private Business Faculties: New Business Model for Egyptian Private Universities
The main purpose of the research is to test the direct and the indirect impact of the
academic performance (represented by the academic staff, curriculum and the
teaching assistants) on the overall satisfaction of business students in Egyptian
private universities. Nowadays, student (customer) satisfaction is regarded as one
of the main priorities to face intense competition between the new private
universities in Egypt, and to attract high school graduates to join through
favorable word of mouth. This is a quantitative study where primary data was
collected using self-administered questionnaires from a sample of 1600 students
from different business majors and with different GPA levels from four different
business faculties in four Egyptian private universities in Greater Cairo. The
suggested conceptual model was tested using the Structural Equation Modeling
technique and the Lisrel software Ver8.54. Several goodness of fit indices shows
the adequacy of the model. Satisfaction with TA’s plays the mediator construct,
where it is believed that students depend heavily on teaching assistants.
Management of business private Universities in Egypt can make use of the empirical
results of this research to enhance their understanding of the factors that impact
student satisfaction and thus create differentiation in the provision of the university.