Ismail, A.R; Nguyen, B; Chen, J; Melewar, T.C; Mohamad, B
(Emerald Group Publishing Ltd, 3/31/2020)
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
Ahmed Rageh Ismail, Bang Nguyen, Junsong Chen, T.C. Melewar, Bahtiar Mohamad
Young ...