Browsing Faculty Of Management Sciences Graduation Project by Subject "Advertising Creativity, purchase intention, Novelty, Meaningfulness, Connectedness"

Browsing Faculty Of Management Sciences Graduation Project by Subject "Advertising Creativity, purchase intention, Novelty, Meaningfulness, Connectedness"

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  • The Effect of Advertising Creativity On Purchase Intention Applied On T.V Ads 
    Osama Abbas, Mohamed; Khaled, Nourhan; Walid, Seif Eldin; Mohamed Ali, Karim; Mustafa, Hazem (MSA, 2022)
    Purpose: This research paper is aiming to study the relation between advertising creativity and its dimensions on purchase intention and its types. Methodology: The data was gathered from both primary data and secondary ...

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