Browsing Faculty Of Management Sciences Research Paper by Author "The British University in Egypt"

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Exploring the extension of unified theory of acceptance and use of technology, UTAUT2, factors effect on perceived usefulness and ease of use on mobile commerce in Egypt

Bendary N.; Al-Sahouly I. (Academy of Business and Retail Management Research, 2018)

This paper aims to study the factors that enhance perception of mobile commerce users to promote such form of shopping in Egypt. Researchers explored the factors affecting users of Mobile communication and electronic ...

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