Publisher:October University of Modern Sciences and Arts
Type:Other
Keywords:MSA university
,
جامعه اكتوبر للعلوم الحديثه والأداب
,
University of Modern Sciences and Arts
,
October University for Modern Sciences and Arts
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MASS COMMUNICATION
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Advertising and Public Relations
Abstract:
Through a multimedia public service announcement campaign, the project aims at introducing the concept of verbal abuse and harassment as a most common type that equates physical one. The campaign utilizes both rational and emotional appeals to spot the light on the various problems which result from words and how they can be of the same harm as other types of harassment. The Campaign delivers its message through