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Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers
Rageh Ismail, Ahmed
;
Spinelli, Gabriella
(
Emerald Group Publishing Limited
,
2012
)
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Author
Rageh Ismail, Ahmed (1)
Spinelli, Gabriella (1)
Subject
Brand Identity (1)
Brand Image (1)
Brand Love (1)
Brand Personality (1)
Fashion Brands (1)
MSA University (1)
October University for Modern Sciences and Arts (1)
University for Modern Sciences and Arts (1)
Word of Mouth (1)
جامعة أكتوبر للعلوم الحديثة والآداب (1)
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Date Issued
2012 (1)
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Yes (1)