Browsing by Subject "Packaging Design"

Browsing by Subject "Packaging Design"

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  • The Impact of Product Packaging on Consumers’ Purchase Intention of supplements in Egypt 
    Hany Helmy, Christina; Adel Lofty, Esraa; Haitham Mohamed, Rawan; Mohamed Abdullatif, Shahd (October University For Modern Sciences and Arts, 2022)
    The purpose of this research paper is to measure the impact of product packaging on consumer purchase intention of supplements in Egypt. Based on the literature review, the authors proposed a conceptual model that was ...