Yousif, Ranya Ibrahim; Tarek, Alaa; Kortam, Wael
(INST SUPERIOR ENTRE DOURO & VOUGA, RUA ANT CASTRO CORTE REAL, SANTA MARIA DA FEIRA, AVEIRO 4520-909, PORTUGAL, 17/12/2021)
The study aims to investigate children’s attitude towards different advertising formats
including TV ads, in-movie product placement and in-game advertisements, using a
web-based between subjects’ experimental design ...