Tarek, AliaSaeed, SallyNader, SherifaAhmed, Hadeer2019-10-152019-10-152018Copyright © 2019 MSA University. All Rights Reserved.https://t.ly/nv7BrThrough a multimedia public service announcement campaign, the project aims at encouraging better care for children. The campaign utilizes both rational and emotional appeals to spot the light on the various problems that result from the unhealthy habit of neglecting the parental role towards children. The Campaign delivers its message through outdoors, radio, and TV advertisements.enMSA universityجامعه اكتوبر للعلوم الحديثه والأدابUniversity of Modern Sciences and ArtsOctober University for Modern Sciences and ArtsMASS COMMUNICATIONBroadcastingOther