Mosharafa, Eman2020-03-012020-03-012015Anon. (2011). Social media, cell phone video fuel Arab protests. The Independent. http://www.independent.co.uk/life-style/gadgets-and-tech/social-media-cellphone-video-fuel-arab-protests-222708 8.html. Awad, M. (2010). ElBaradei urges Egypt vote boycott, foresees change. Reuters. http://www.reuters.com/article/2010/09/07/ozatp-egypt-elbaradei-idAFJOE68602L20100907 Carpenter, C. A. (2010). The Obamachine: Technopolitics 2.0. Journal of Information Technology & Politics, 7, 216– 225. De, M., & Ethan, B. (2010). Regime change and revolutionary entrepreneurs, American Political Science Review, 104(3). El-Hennawy, N. (2010). We are all Khalid Said: Redefining political demonstration in Egypt. Egypt Independent. http://www.egyptindependent.com/news/we-are-all-Khalid-saeed-redefining-political-demonstration-egypt Eg25January TV (2011, May 5). Gamal Mubarak Ridicules Facebook Youth Before the Revolution. Retrieved January 15, 2014 from https://www.youtube.com/watch?v=NwtgqRRQilA Ghonim, W. (2012). Revolution 2.0: The Power of the People Is Greater Than the People in Power: A Memoir. Boston: Houghton Mifflin Harcourt. Howard, P. N. (2011). The Digital Origins of Dictatorship and Democracy: Information Technology and Political Islam. Oxford: Oxford University Press. Hirzalla, Fadi; Van Zoonen, Liesbet; de Ridder, Jan. (2011). Internet use and political participation: Reflections on the mobilization/normalization controversy, Information Society, 27(1), 1-15. Ishani, M. (2011). The hopeful network. Foreign Policy. http://www.foreignpolicy.com/articles/2011/02/07/the_hopeful_network-2 Khamis, S., & Vaughn, K. (2011). Cyberactivism in the Egyptian revolution: How civic engagement and citizen journalism tilted the balance. Arab Media and Society, 14, 1-37. Khamis, S., & Vaughn, K. (2011). ‗We Are All Khalid Said‘: The potentials and limitations of cyberactivism in triggering public mobilization and promoting political change. Journal of Arab & Muslim Media Research, 4(2-3), 145-163. http://dx.doi.org/10.1386/jammr.4.2-3.145_1 Langlois, G., Elmer, G., Mckelvey, F., & Devereux, Z. (2009). Networked Publics: The Double Articulation of Code and Politics On Facebook. Canadian Journal of Communication, 34, 415-434. Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2002). Content analysis in mass communication: Assessment and reporting of intercoder reliability. Human Communication Research, 28, 587-604. March Group (2009). Summary of the Activities of the University Autonomy Group “9 March” until August 2008. [Pamphlet]. Cairo, Egypt. Noble, C. (2011). Communications block cost Egypt $90 million – OECD. Market Watch. http://www.marketwatch.com/story/communications-block-cost-egypt-90-mln-oecd-2011-02-03 Samuels, B. (2011). Facebook, Twitter, You Tube--And Democracy. Academe, 97(4). Smelser, N. J. (1962). Theory of Collective Behavior. New York: Free Press. Vargas, J. A. (2012). Spring Awakening: How an Egyptian Revolution Began on Facebook. The New York Times. http://www.nytimes.com/2012/02/19/books/review/how-an-egyptian-revolution-began-onfacebook.html?pagewant ed=all&_r=0 Wageeh, T. (2012). The Judges Club: Seventy Years of Victories and Debacles. Almasry Alyoum. http://www.almasryalyoum.com/news/details/151533# York, J. (2011). The Revolutionary Force of Facebook and Twitter. Nieman Reports, 65(3), 49-50.2324-8033E-ISSN 2324-8041https://t.ly/XAeOLMSA Google ScholarJanuary 25th, 2011 marks a momentous day for Egypt, and perhaps for the world. The revolution was the largest in the history of the country. What makes it unique is the integral role that social media played in mobilizing the masses. In particular, the "We are all Khalid Said" Facebook page served as the national communication corridor which prompted action. This manuscript examines the specific role of the Facebook page in mobilizing a critical mass. Through a detailed quantitative content analysis of the page's activity, the manuscript captures the granular online communications that lead up to the Egyptian revolution. Social mobilization theory is utilized to illustrate how the page was able to incite such mobilization. Results show that the administrators of the ―We are all Khalid Said‖ Facebook page implemented a process with five key missions: 1) Creating an injustice frame, 2) Broadcasting activities of defiance, 3) Emotionally inflaming and inspiring people, 4) Engaging participants, and 5) Organizing a concerted action plan.enMobilizationContent AnalysisSocial MediaCyberactivismA Revolution Scheduled on a Facebook PageArticle