George, CarineAhmed, Hana2023-07-292023-07-292023Marketing Graduation Projectshttp://repository.msa.edu.eg/xmlui/handle/123456789/5661Faculty Of Management Graduation Project 2022- 2023Purpose: This Research is aiming to study the impact of the American movies industry on Egyptian teenagers’ attitude. Methodology: This research’s data was obtained using both primary and secondary data collection tools for studying and measuring the relationship between the dependent and independent variables which are the Teenagers’ attitudes and American movies. Previous articles were reviewed by the researchers to study how American movies have been changing watchers’ attitudes over the few decades since it was established and how it still has a remarkable impact on its active viewers’ behaviour especially the teenagers who are susceptible according to what they watch while developing their characters. Previous articles also provided insights on how various movie’s types including action, romance, horror, and comedy can influence teenagers’ attitudes in many different ways and how the American culture is imposed in movies leading other cultures to demolish over time. Furthermore, exploratory research was conducted to validate the existence of the research problem through interviewing two experts in the field under investigation. For the quantitative research, the researchers distributed 182 questionnaires among young participants for collecting information. They used IBM’s statistical package for social sciences (SPSS) and smart Partial Least Squares (PLS) for analysing the data obtained. Research Findings: The findings of this research indicated that American movies have an undeniable impact on teenagers’ attitude along with their cultural values and their interaction with social surroundings. However, it showed that American movies do not have a great impact on the increased rate of violence.enجامعة أكتوبر للعلوم الحديثة و الأدابMSA universityOctober university for modern sciences and artsuniversity of modern sciences and artsAmerican moviesTeenagers’ attitudeCultural values and beliefsOther