Abdou, Doaa M salmanEl-Mohamady, Omar2021-12-092021-12-092021-12http://repository.msa.edu.eg/xmlui/handle/123456789/4791Research hypothesis H1: AI is the main factor that chains the electronic industries together and to interface with one of the industries the consumer or the creator will inevitably interface with the industry prior to it in the hierarchy. Research question Is AI is the Russian doll of all the Electronic industries? Can AI keep producing more smaller industries and make more job opportunities? What is the next step of AI ? Research objective Finding the effect of AI on smaller industries, case of the video games industry.en-UScomputers gamingartificial intelligenceMatryoshka EffectsArticle