Toka, Ahmed IsmailAhmed, Yehia Yehia2023-03-022023-03-022022Faculty Of Management Graduation Marketinghttp://repository.msa.edu.eg/xmlui/handle/123456789/5401Faculty Of Management Graduation Project 2020 - 2022This research is aiming to study the impact of social media addiction on youth attitude. The data for this study came from both primary and secondary data, as the researchers examined and utilized earlier academic studies on the impact of social media addiction on youth attitude in several aspects. In order to gain valuable insight about social media addiction, the researchers also conducted in-depth interviews with a therapist as an expert. An online questionnaire was created and submitted by 289 respondents from both genders, males and females, with the goal of measuring their opinion about the topic of social media addiction. Finally, the data from the preceding convenience approaches were analyzed with the SPSS and Smart PLS programs. The findings of this research illustrated that social media addiction and its variables have an impact on youth attitude.enجامعة أكتوبر للعلوم الحديثة والآدابMSAOctober University For Modern Science and ArtsUniversity For Modern Science and ArtsMarketingsocial media addictionyouth attitudeself-esteemimpulsivitydepressionbehavioral attitudeOther