Hany Helmy, ChristinaAdel Lofty, EsraaHaitham Mohamed, RawanMohamed Abdullatif, Shahd2022-08-112022-08-112022Faculty Of Management Graduation Project 2020 - 2022http://repository.msa.edu.eg/xmlui/handle/123456789/5128The purpose of this research paper is to measure the impact of product packaging on consumer purchase intention of supplements in Egypt. Based on the literature review, the authors proposed a conceptual model that was tested using a quantitative and qualitative approach. Online questionnaires were collected from 320 respondents who have previously purchased any supplements. The non-probability convenience sampling technique was used throughout this research. SPSS software was used for data analysis. After the findings, the results indicated that there is a weak positive relationship between packaging color and consumer purchase intention of supplements. In addition, there is a moderate positive relationship between packaging material and consumer purchase intention of supplements. Also, there is a moderate positive relationship between packaging design and consumer purchase intention of supplements. Lastly, there is a strong positive relationship between packaging information and consumer purchase intention of supplements. Finally, this research provides a practical implication as a form of insights and advice for pharmaceutical manufacturers and the ministry of health to develop in the supplements’ package to increase the consumer purchase intention.en-USPackaging DesignPackaging Graphicuniversity of modern sciences and artsMSA universityOctober university for modern sciences and artsجامعة أكتوبر للعلوم الحديثة و الأدابOther