Khaled, AmiraMostafa, RanaHossam, Ali2019-10-152019-10-152018Copyright © 2019 MSA University. All Rights Reserved.https://t.ly/KMvR1Through a multimedia public service announcement campaign, the project aims at introducing the concept of verbal abuse and harassment as a most common type that equates physical one. The campaign utilizes both rational and emotional appeals to spot the light on the various problems which result from words and how they can be of the same harm as other types of harassment. The Campaign delivers its message throughenMSA universityجامعه اكتوبر للعلوم الحديثه والأدابUniversity of Modern Sciences and ArtsOctober University for Modern Sciences and ArtsMASS COMMUNICATIONAdvertising and Public RelationsOther