Hisham, FeryalAhmed, AzzaEhab, Farida2023-07-292023-07-292023Marketing Graduation Projectshttp://repository.msa.edu.eg/xmlui/handle/123456789/5655Faculty Of Management Graduation Project 2022- 2023This study investigates the role of atmospherics in Egyptian historical places and its impact on visitors' intention to revisit. Atmospherics refer to the environmental elements that contribute to the overall sensory experience and ambiance of a place. Understanding the influence of atmospherics on visitors' intentions to revisit is crucial for heritage site managers and tourism professionals to enhance visitor experiences and promote sustainable tourism. The purpose of this research is to explore the specific atmospheric factors that significantly influence visitors' intention to revisit Egyptian historical places. The study employs a mixedmethods approach, combining quantitative surveys and qualitative interviews, to capture a comprehensive understanding of visitors' experiences and their intentions to revisit. The findings reveal several key atmospheric factors that significantly influence visitors' intention to revisit Egyptian historical places. These factors include internal, external, and social factors. The originality of this study lies in its focus on atmospherics and their impact on visitors' intention to revisit Egyptian historical places. While previous research has explored various aspects of heritage tourism, limited attention has been given to the specific atmospheric factors and their effects on visitor behavior. The value of this study lies in its practical implications for heritage site managers and tourism professionals. By understanding the significance of atmospherics, managers can strategically design and manage historical places to create memorable and meaningful experiences for visitors. This, in turn, can positively influence visitors' intention to revisit, leading to increased tourism revenue and sustainable preservation of Egypt's rich cultural heritage.enجامعة أكتوبر للعلوم الحديثة و الأدابMSA universityOctober university for modern sciences and artsuniversity of modern sciences and artsEgyptian historical placesintention to revisitOther