Faculty Of Management Graduation Project 2022- 2023

Permanent URI for this collectionhttp://185.252.233.37:4000/handle/123456789/5642

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The Impact of American Film Industry on Egyptian Teenagers’ Attitude
(October University for Modern Sciences and Arts, 2023) George, Carine; Ahmed, Hana
Purpose: This Research is aiming to study the impact of the American movies industry on Egyptian teenagers’ attitude. Methodology: This research’s data was obtained using both primary and secondary data collection tools for studying and measuring the relationship between the dependent and independent variables which are the Teenagers’ attitudes and American movies. Previous articles were reviewed by the researchers to study how American movies have been changing watchers’ attitudes over the few decades since it was established and how it still has a remarkable impact on its active viewers’ behaviour especially the teenagers who are susceptible according to what they watch while developing their characters. Previous articles also provided insights on how various movie’s types including action, romance, horror, and comedy can influence teenagers’ attitudes in many different ways and how the American culture is imposed in movies leading other cultures to demolish over time. Furthermore, exploratory research was conducted to validate the existence of the research problem through interviewing two experts in the field under investigation. For the quantitative research, the researchers distributed 182 questionnaires among young participants for collecting information. They used IBM’s statistical package for social sciences (SPSS) and smart Partial Least Squares (PLS) for analysing the data obtained. Research Findings: The findings of this research indicated that American movies have an undeniable impact on teenagers’ attitude along with their cultural values and their interaction with social surroundings. However, it showed that American movies do not have a great impact on the increased rate of violence.
The Impact of Short Video Reviews on Consumer’s Purchase Intention” (Applied on TikTok
(October University for Modern Sciences and Arts, 2023) Zakaria, Rana; Tarek, Mariam; Mohamed, Ward
Purpose: The purpose of this study is to test the impact of short video reviews on consumer purchase intention and we applied it on TikTok. Methodology: In order to conduct this research, the researchers used primary and secondary data collection tools for studying and measuring the relationship between the study’s dependent and independent variables. The researchers distributed 234 questionnaires among participants for collecting data and information. They used IBM’s statistical package for social sciences (SPSS) and Smart Partial Least Squares (PLS) for analyzing the collected data. Findings: The results revealed that there is a positive statistical relationship between the length of short video reviews and consumer purchase intention, the involvement of influencers of short video reviews and consumer purchase intention, the personalization of short videos reviews and consumer purchase intention, and finally the enjoyment (entertainment) of short videos reviews and consumer purchase intention. Implications: The main research implications are: business developers of videos have to consider the length of the video reviews as it should be preferably short. The statistical research results revealed that short videos have a positive impact on customer’s purchase intention. Furthermore, videos such as ‘Tik Tok’ have to be fun and enjoyable, it should contain the ‘personalization’ factor as well, because personalization involves tailoring the video content, length, and format to fit the needs and preferences of the viewers. Additionally, video personalization may include adding personalized messages or calls to action relevant to the viewer. Finally, business developers of short videos should emphasize the role of influencers as they may handle a variety of tasks related to creating personal and promotional social media content for their followers. All previous points have a positive impact on customer purchase intention.
The Impact of Social Media Marketing Activities of Fast-Food Social Media Pages on Adolescents' Purchase Intention
(October University for Modern Sciences and Arts, 2023) Ibrahim, Hadeer Maged; Badran, Ahmed Waleed; kobisy, Sabrina Fouad
This study investigates the significance of social media marketing activities of fast food pages and their influence on adolescents' purchase intention, with a specific focus on the consumption of fast food. The research examines the role of interactivity, informativeness, personalization, and trendiness through social media fast food pages in shaping adolescents' purchase intention and explores the impact of these activities on this age group. The researchers proposed a conceptual model based on the literature review which was tested using a qualitative and quantitative approach. To gather primary data, a self-administered questionnaire was developed, incorporating Likert scales to measure respondents' opinions and attitudes. The questionnaire was back translated and underwent pilot testing to ensure clarity and refine its content. The data collection process involved distributing the questionnaires among adolescents in various schools and universities. The sample size comprised 249 respondents, through non-probability convenience sampling technique to capture diverse perspectives. Data analysis was conducted using the SPSS software version 25. The findings showed that there is a positive moderate relationship between Interactivity of fast-food social media pages and adolescents' purchase intention towards fast food and between Informativeness of fast-food social media pages and adolescents' purchase intention towards fast food as well. The same relationship is also established between trendiness of social media pages and adolescents' purchase intention towards fast food. In addition to the positive weak relationship between personalization of social media pages and adolescents' purchase intention towards fast food. Finally, based on the findings of the hypotheses testing, the research had practical implications which included social marketing implications such as launching a campaign that raises awareness about the potential health risks associated with excessive fast food consumption among adolescents and business marketing implications such as valuable insights for companies seeking to optimize their social media marketing strategies when targeting adolescents, as well as recommendations for further research.
The Impact of Industrialization on CO2 Emissions in Some selected Asian Countries: A Panel Data Analysis
(October university for modern sciences and arts, 2023) Ali Mohamed, Neama
In recent years, environmental degradation has been the primary source of concern for all countries, especially the industrialized ones. To determine the comprehensive impact of industrialization measured through a share of industry (including manufacturing) as a percentage of GDP in addition to Foreign direct investment (FDI), Trade openness (TO), Gross domestic product per capita (GDPPC), and Oil consumption (OIL) on environmental degradation as measured by CO2 emissions, this study used panel data of seven Asian countries from 1990 to 2021 and estimated several models, including a fixed effects model with cross-section weights and an autoregressive distributed lag (ARDL) model. The findings revealed GDPPC, OIL and TO have a positive relation with CO2 emission in the long run, INDUS and FDI have a negative and insignificant relation with CO2 emissions respectively, while GDPPC2 has a negative relation with CO2 emissions. Most of the results of the long-run ARDL coefficients were similar to the fixed effects model with the exception of the coefficient of industrialization. This study also concludes that the environment Kuznets curve (EKC) and pollution paradise (PH) hypotheses are supported in the selected Asian nations. The key to assuring the quality of the environment, this study concludes, would be the strict implementation of environmental guidelines or the adoption of a new policies for increasing production capacity and trade liberalization at a safe CO2 emission level. Economic expansion is fueled by manufacturing and industrial production, but our study has proved that the impact of oil on CO2 emissions is much stronger than industrialization. To reduce CO2 emission, national policies should be established to identify alternative energy sources, while developing nations should employ clean and ecologically beneficial technologies, and government should increase funding for research and collaborate
Investigating the Factors Affecting Consumers’ Purchase Intention of Renewable Energy” Applied on SMC Group
(October University for Modern Sciences and Arts, 2023) Mohsen, Mohamed; Emad, Ahmed; Mohamed, Aliaa
Purpose: Investigating the Factors Affecting Consumers’ Purchase Intention of Using Renewable Energy. Methodology: To effectively complete this study, the researchers combined primary and secondary data by doing in-depth interviews with a convenient sample and evaluating the results of a questionnaire distributed across 226 participants using IBM's statistical, Statistical package for the social sciences (SPSS). Findings: The researchers found that there is a significant relationship between Factors Affecting Consumers’ Purchase Intention of Using Renewable Energy on demographics, functionality, and cost of using., as well as purchase intention. Also, they found out there is no relationship between customer purchase intention and demographics. Implications: Investigating the relationship between the cost of using renewable energy and consumers ‘purchase Also. Which investigates the relationship between the functionality of using renewable and consumers’ purchase intention. Nevertheless, this research investigates the relationship between consumers ’demographics and their purchase intention of using renewable energy
Investigating the Factors Influencing Consumer’s Brand Switching” (Applied on GLO)
(October University for Modern Sciences and Arts, 2023) Yasser, Rodayna; Amr, Alyaa; Tarek, Mennatalla
Purpose: The purpose of this study is to test investigating the Factors influencing consumer’s brand switching and we applied it on GLO. Methodology: In order to conduct this research, the researchers used primary and secondary data collection tools for studying and measuring the relationship between the study’s dependent and independent variables. The researchers distributed 210 questionnaires among participants for collecting data and information. They used the statistical package for social sciences (SPSS) and Smart Partial Least Squares (PLS) for analyzing the collected data. Findings: The results revealed that there is a positive statistical relationship between the price and customers’ brand switching, the service quality and customers’ brand switching, the brand loyalty and customers’ brand switching, and finally the there is a negative statistical relationship between the brand image and customers’ brand switching. Implications: The implications of this research shed light on the factors that influence consumer brand switching behavior, specifically in the context of GLO electronic cigarettes. Understanding these factors is crucial for marketers and businesses in developing effective strategies to retain their customers and prevent brand switching. The research provides valuable insights into consumer perceptions, preferences, and motivations that drive brand switching, including the role of product quality, price, health concerns, and the attractiveness of alternative brands. By identifying these factors, businesses can tailor their marketing efforts and brand management tactics to enhance customer loyalty, and improve product offerings. Additionally, the study highlights the significance of customer satisfaction, brand awareness, and word-of-mouth communication in influencing brand switching behavior.
The Effect of Carbon Footprint Labeling on Consumer Purchasing Intention
(October University for Modern Sciences and Arts, 2023) Khaled, Nada; Ehab, Abdullah; Amr, Roeya
This abstract introduces the concept of carbon labeling and its importance in the context of environmental sustainability. It highlights the growing concern among environmentalists regarding the deteriorating state of the environment and the implementation of carbon footprint systems by governments worldwide. The abstract also emphasizes the significance of environmental policies in shaping consumer behavior and the role of carbon labels in promoting green consumption. The example of Tesco's carbon labeling initiative is mentioned as an effective tool to encourage environmentally conscious consumption. The abstract further discusses the increased focus of businesses on eco-friendly products and the positive correlation between perceived customer effectiveness and sustainable purchasing intention. It emphasizes the need for marketing professionals to communicate the environmental benefits of eco-friendly products to consumers and encourages the implementation of regulations that support green purchases. The research aims to provide insights for decision-makers and campaign staff on factors influencing consumers' green purchasing intentions, particularly the impact of carbon footprint labels on consumer behavior.
‘The impact of digitalization on women empowerment in the MENA region from 1992 till 2019’
(October university for modern sciences and arts, 2023) Nemr Fouad, Nadra
This research investigates the impact of digitalization on women's empowerment in 21 MENA countries from 1992 to 2019. The study measures women's empowerment using the Female Labor Force Participation Rate and digitalization using Mobile Cellular Subscription and Individuals Using Internet. The results suggest that mobile cellular subscription has a positive and significant impact in the short run but is insignificant in the long run. However, laws and rules in favor of women enhance their empowerment through better access and usage of digitalization, particularly using the internet. The study recommends policymakers focus on implementing laws and policies that support women's empowerment to enhance the effectiveness of digitalization in empowering women
The effect of destination image on revisiting intention to Egypt by the mediating role of tourist satisfaction
(October University for Modern Sciences and Arts, 2023) Negm, Hoda Moataz; Yousseif, Fatemaelzahraa; Mohamed, Rowan
The purpose of this research paper is to study the effect of Destination image on revisiting intention with tourists’ satisfaction as a mediator, applied on Egypt. The researchers proposed a conceptual model based on the literature review which was tested using a qualitative and quantitative approach.224 online questionnaires were gathered from Tourists who visited Egypt before. Non-probability convenience sampling technique was used in the research and data analysis was conducted using the SPSS software and smart PLS. The findings showed that there is a positive strong relationship between Destination image and revisiting intention, between Destination image and tourist's satisfaction, and between tourist's satisfaction and revisiting intention. In addition, the positive strong relationship between the three variables which proved that the tourist's satisfaction is working as a partial mediator to support and enhance the relation between the destination image and revisiting intention. Finally, based on the research findings, there are general recommendations for the ministry of tourism and antiques, culture, and media production. Limitations have been mentioned in order for future researches to avoid or to try to implement doing.
The Impact of Augmented reality on Customer Satisfaction Area of Application: Ikea Store
(October University for Modern Sciences and Arts, 2023) Khaled, Rania; Mohamed, Roulan; Sherif, Mayar
Technology has become very important as it affected every aspect of our life through the past decades. It became so powerful in changing perspectives, creating ideologies and connecting the whole world. Uncountable ways, modern technology has transformed our lives. It has an impact on how people interact with each other, learn things, and think (BAŞYAZICIOĞLU, 2018). Technology has changed everything in our lives nowadays. There is a lot of modern technology to keep track of, that it might be difficult to adapt with. All of these new technologies are intended to simplify your life. This power has also affected the productivity of firms or companies (Grewal, 2020). Recently it has been noticed that technology is highly integrated with marketing. Some technologies are being designed nowadays just to enhance the customer’s experience and overall satisfaction. One of the most popular technologies used in marking is the augmented reality (Poushneh & Vasquez, 2017). Taking into account comprehensive retail strategy and a rise in the multichannel component of purchasing, customers currently don’t distinguish between channels (offline and online); some people prefer e-commerce, while others go for shopping in traditional stores. Although, no doubt that online shopping nowadays is in the non-stop growing phase worldwide. And the reason behind all the things happening in it is to increase the customers’ satisfaction. There has been always a debate between the physical shopping and online one due to the absence of direct product encounters in online and satisfying the needs and wants of the customer. But this research will be supporting the online experience for the customer and not just that but also enhancing it through the technology that is called augmented reality (AR) to reconcile the gap between physical and online shopping (Cuomo et al., 2020).
The impact of international trade on the environmental quality in China from 1990 - 2020
(October university for modern sciences and arts, 2023) Salem, Hassan
The general objective of this research is to examine the impact of international trade on the environmental quality in China by doing a time series data analysis starting from 1990 to 2020, also, it aims to analysis and prove how imports and exports can affect the Co2 emissions that is used to measure the environmental quality through the years. This will be illustrated through the study by using a comparative analysis in China since 1990 till 2020 by analyzing the impact of five independent variables which are trade of GDP, imports of goods and services, exports of goods and services, real GDP, FDI, and labor force by using several economic models. Furthermore, the paper used ordinary least squares regression (OLS) and the autoregressive distributed lag (ARDL) model. Therefore, the results concluded that the trade and exports have a positive impact in Co2 emissions, while the imports has a negative impact on the Co2 emissions.
The effect of fashion mobile apps on consumers’ experience
(October University for Modern Sciences and Arts, 2023) Ghamdan, Ayaa; Hussam, Nour; Ibrahim, Taher
The purpose of this research is to investigate the effect of fashion mobile applications on consumers’ experience, comparative study between Zara and H&M. In this research, the researchers used the two types of data which are secondary, and primary data to collect more information and complete this study successfully, for the secondary data the researchers used previous articles to understand essential components required in fashion mobile app and how they are able to affect consumers’ experience. The research used primary data, as the researchers conducted in-depth interview with experts, and assessing the results of the conducted questionnaires among 174 participants, and the results of this study was conducted by using IBM’s statistical package for the social sciences (SPSS) In this research the researchers found that there is a positive moderate relationship between the use of fashion mobile app and the overall experience captured. Where the use of fashion mobile application is essential nowadays and provides a distinctive experience to the target customers. There are many activities offered by the mobile application developer and can be served by mobile applications but also shopping can be one of the main trends on mobile applications, as most of famous brands have a live mobile application to use for online demanding.
The Moderating Role of External Audit Quality on the Relationship Between Audit Committee Characteristics and Firm Performance.
(October University for Modern Sciences and Arts, 2023) Yasser, Mohamed; Mohamed, Omar Tarek; Ziena Yasser Own, Ziena Yasser
This research would not have been possible without the exceptional support of our supervisor Professor Mohamed El-Deeb. His enthusiasm, knowledge and exacting attention to details have been an inspiration and kept our work on track from tiniest details to the biggest ones. We are sincerely thankful for all the encouragement he gave us during making this research. Without his guidance and constant feedback this project would not have been achievable. We would also like to thank our TA Youmna El-Arabi, Lana Mohamed and Engy Abozaid for their effort and hard work in guiding us and supporting us towards the whole process of the project. In addition, their desire in pushing us forward and assisting us is genuinely appreciated and respected. Their support and kind words had always been motivation for us to keep moving forward. We also must express our very profound gratitude to our family and friends for providing us with unfailing support throughout the years of study and through the process of researching our graduation project
Measuring the effect of brand personality and environmental awareness on the purchase intentions of green products (applied on Volkswagen electric cars
(October University for Modern Sciences and Arts, 2023) Abdelmonem, Alaa Ayman; Yousri, Mazen Hany; Morad, Rawan Tharwat
Purpose - Sustainability has become a great concern that matters for both the consumers and brands. The brands have to pay attention to their environmental actions as it affects the environment and it affects the customer purchasing decision. The customers’ environmental awareness also plays a major role in choosing a green brand instead of its other competitors. Therefore, this paper aims to investigate how the brand personality and the environmental awareness has a great impact on the customers’ intentions to purchase green products applied on Volkswagen electric cars. Design/ Methodology/Approach - This research used the conclusive descriptive design where the researchers used primary and secondary sources to collect data. The research depends on the non-probability convenience sampling technique. 165 valid responses were collected with the questionnaire distributed online. Findings - The environmental awareness of the customers as well as the main five dimensions of the brand personality such as sincerity, sophistication, competence, excitement, and ruggedness have positive moderate relationship with the purchase intentions. Those variables can positively and effectively affect the customer’s decision to purchase from a certain brand. Originality/ value - this paper provides a framework for the analysis of brand personality and environmental awareness of Volkswagen electric cars. In addition to implications for future research agenda
The impact of using the Augmented Reality on the Customer Engagement” (Application on IKEA place App)
(October University for Modern Sciences and Arts, 2023) Hesham, Aya; Ekramy, Mohamed; Medhat, Hisham
Purpose: The purpose of this research is to measure the impact of augmented reality on consumer engagement with using an area of application IKEA place AR application. Methodology: Researchers used secondary data for collecting more information on the research topic (Articles, journals, and books) and primary data from the experimental research which involved Two different forms of Questionnaire one for the experimental group (the group that had to use IKEA AR app then solve the questionnaire) the other questionnaire was for the control group (the group that had to solve questionnaire without using APP). The questionnaire purpose was to measure the relationship between variables (Augmented Reality and Consumer engagement) by evaluating the results of the English questionnaire solved by 81 respondents which consisted of 43 males and 38 females. The questionnaire had two different two forms one for the control group and the other version was for the experimental group. IBM’s statistical package for the social sciences (SPSS) was used to compute the data and the analysis was conducted by the researchers. Findings: There was a weak positive significant relationship between augmented reality and customer interaction. However, there was no relationship between augmented reality and each of the dependent variables respectively: Attention, Enthusiasm, Identification and Absorption. Implications: This research recommends the following to IKEA IT developers: to make the application more user friendly, to Make the AR application available for android devices instead of being limited to Apple devices exclusively. IKEA PR department should be active on social media in order to make consumers aware of the new releases and to encourage spreading positive word of mouth.
Exploring Web-Based Corporate Social Responsibility Disclosures in Egyptian Firms
(October University for Modern Sciences and Arts, 2023) Abouelsaoud, Ahmed Emadeldin Abdelhameed; Mahmoud, Mahmoud Osama; Sadek, Ahmed Mohammed
In all humility before Allah, the compassionate and the most merciful who bestowed us with heart to feel and a brain to think, so that we know what we do not. All respect and praises to the Holy Prophet Muhammed (Salla Allah Alaih wasallam), who came as light of knowledge for all seekers and real role model for all mankind. We are thankful to our supervisor Dr. Dalia Kaoud for her inspiring guidance, kind attitude, co-operation throughout the study and keen interest in each and every step. We are also deeply indebted to our external examiner Dr. Mohamed Selim. Special thanks to our teaching assistants Amira Omar, Habiba Ezzat, & Asmaa Deif-allah for their dedication in providing time, patience, and continuous support.
The Impact of E-Government on Economic Growth in European Union Countries
(October university for modern sciences and arts, 2023) Mansour, Abeer
The primary aim of e-government is to facilitate the effective delivery of public services and it is claimed to promote the economic growth of the country. This paper aims to examine the relationship between the e-government and the economic growth in European Union countries in addition to the United Kingdom in time period from 2003 to 2021. This paper will examine the effect of e-government on the economic growth through three different set of variables, first ICT variables, second e-government indicators, and finally percentage of population using various types of e-government services variables. The paper used several econometric estimation techniques, namely, Pooled Ordinary Least Squares, Fixed Effect, Random effect, Generalized Method of Moments, and Generalized Least Squares models. The overall result of this paper is that e-government has a significant positive impact on the economic growth of EU countries.
Atmospherics of Egyptian historical places and its impact on intention to revisit
(October University for Modern Sciences and Arts, 2023) Hisham, Feryal; Ahmed, Azza; Ehab, Farida
This study investigates the role of atmospherics in Egyptian historical places and its impact on visitors' intention to revisit. Atmospherics refer to the environmental elements that contribute to the overall sensory experience and ambiance of a place. Understanding the influence of atmospherics on visitors' intentions to revisit is crucial for heritage site managers and tourism professionals to enhance visitor experiences and promote sustainable tourism. The purpose of this research is to explore the specific atmospheric factors that significantly influence visitors' intention to revisit Egyptian historical places. The study employs a mixedmethods approach, combining quantitative surveys and qualitative interviews, to capture a comprehensive understanding of visitors' experiences and their intentions to revisit. The findings reveal several key atmospheric factors that significantly influence visitors' intention to revisit Egyptian historical places. These factors include internal, external, and social factors. The originality of this study lies in its focus on atmospherics and their impact on visitors' intention to revisit Egyptian historical places. While previous research has explored various aspects of heritage tourism, limited attention has been given to the specific atmospheric factors and their effects on visitor behavior. The value of this study lies in its practical implications for heritage site managers and tourism professionals. By understanding the significance of atmospherics, managers can strategically design and manage historical places to create memorable and meaningful experiences for visitors. This, in turn, can positively influence visitors' intention to revisit, leading to increased tourism revenue and sustainable preservation of Egypt's rich cultural heritage.
The Digital Transformation and Audit Quality and their Reflection on Enhancing the Quality of Financial Reporting
(October University for Modern Sciences and Arts, 2023) Saleh Helmy, Manar; Mohamed Hassan, Farah
This research aims to examine and prove that there is an effect of independent variable, digitalization and audit quality on dependent variable, enhancing the quality of financial reporting. Maintaining openness in the disclosure of information about a company's financial situation and performance depends critically on internal audit. In this regard, raising the standard of internal audit is crucial for raising the standard of financial reporting. This research paper is based on secondary data that are collected from listed companies of EGX 100. The type of data is quantitative about the annual reports of listed companies in Egypt to measure the quality of financial reporting by earning management.The methodology of this research includes two main sections, section one is about variables & measurements, sample, data collection and research model. Although, section two consists of testing, measuring and evaluating the relationship between the digitalization and audit quality on enhancing the quality of financial reporting using the techniques of descriptive analysis, correlation, coefficients and regression model. The sample consists of 40 non-financial firms listed in the Egyptian exchange market (EGX) during the period of 2018 to 2021. The collected data was from the annual reports of 40 companies listed in EGX from mubasher website. The final examination equals 40 company x 4 years = 160 observations. The results are we found in the relationship of digitalization and audit quality significant relationship but relationship of audit quality and quality of financial reporting insignificant relationship.
The Impact of the IMF Loans on the Economic Growth and Human Development in the Most Indebted Countries in the period from 1997 until 2020
(October university for modern sciences and arts, 2023) Adel El-Ahmar, Ahmed
A study was conducted on the impact of IMF loans on the economic growth and human development of the 13 most indebted countries from the IMF, using panel data from 1997 to 2020. The study found that IMF loans had a positive impact on the real GDP of the borrowed countries, but this effect became negative when corruption was introduced as a control variable. The loans had a negative impact on the mortality rate, but a positive impact on human development and secondary school enrollment. The study recommended that IMF loans should be directed towards proactive projects rather than consumption projects, and that governments should implement strict policies against corruption, diversify exports and revenue streams, fix and ease monetary policies, and improve the ease of doing business

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