Browsing by Author "Tawfik, Yasser"

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ACTIVITY BASED COSTING (ABC) AS AN APPROACH TO OPTIMIZE PURCHASING PERFORMANCE IN HOSPITALITY
(DergiPark, 12/01/2011) El-Deeb, Mohamed S.; Tawfik, Yasser; Bassim, Mohga; Elwy, Emad
ABC (Activity Based Costing) system has proved success in both products and services. The researchers propose using a new model through the application of ABC approach that can be implemented in purchasing department as one of the most dynamic departments in service sector to optimize purchasing activities performance. The researchers propose purchasing measures, targeting customers’ loyalty ensuring the continuous flow of supplies. The researchers used the questionnaire as a tool of data collection method for verifying the hypothesis of the research. Data obtained was analyzed by using Statistical Package for Social Sciences (SPSS). The results of the research based on limited survey that have been distributed to number of hotels in Great Cairo region. Our research was targeting three hundred purchasing manager and staff through five star hotels. It is recognized that further research is necessary to establish the exact nature of the causal linkages between proposed performance measures and strategic intent in order to gain insights into practice elsewhere.
Behaviourism, cognitivism and constructivism paradigm for teaching and learning
(University of Greenwich, 04/06/2017) Tawfik, Yasser; Samy Eldeeb, Mohamed; Elwy, Emad
Learning theories enable teachers to better understand the complexities and processes of learning. In this session we explore several theories, and show how they can make a significant impact on teaching in the classroom. We will also consider the use of learning technology and how theory can support its effective use.
The Influence of Reference Groups on Consumer’s Online Hotel Booking Intentions (A Field Study on the Egyptian Consumer)
(openscience, 2018-12) Tawfik, Yasser; Zaazou, Zeinab
The rise of new technologies now-a-days have rapidly increased the numbers of consumers who tend to rely on information about hotel products and services provided by customers who have past experiences in various hotels’ accommodations, indicating the power and persuasiveness of online product reviews. Through a descriptive and empirical study, researchers are mainly investigating the impact of reference groups on consumers’ purchase intentions regarding travelers’ decision-making and hotel bookings. Purchase intention is influenced by a variety of internal and external factors. Researchers are focusing in this study on the external influential aspects, which can include peers, members of the family, opinion leaders, and celebrities, in a manner, building up our reference groups. These reference groups inspire individuals’ tendency toward certain brands or set of products. For example, individuals tend to make purchasing decisions of products/services, which will reflect their belonging group. Results indicated that the online reference groups have an influence on customers’ hotel booking intentions. Results also indicated that the type of online reference groups has a different effect on consumer purchase intentions. Finally, the research verified the usefulness of online reviews and its positive influence on hotel online bookings.
Intellectual Capital (IC) as a Tool for Enhancing Managerial Decision in Egyptian Hotels
(Suez Canal University, 2015) Tawfik, Yasser
The intellectual capital in the Egyptian hotel industry has been enhanced in the recent years. What is to a great degree attractive and vital since that day the Egyptian hotel industry is confronting expanded rivalry in the business. The paper exhibits an observational investigation of the improvement of intellectual capital in the hotel industry in Egypt and its relation to the decision making. The results showed the advancement of intellectual capital and uncover a few issues that the Egyptian hotel industry is as yet confronting in the field of intellectual capital. All the more precisely, employee competence, employee innovativeness, business processes, information technology and distribution channels were further elaborated in the given time of time. This paper investigates the importance and attention to IC in ten hotels in the Greater Cairo. A survey was utilized to pick up an inside and out understanding of the constructs identifying with IC inside indigenous Greater Cairo lodgings. The information gathering techniques utilized were recorded. The content examination was utilized as the significant method for dissecting the information utilizing SPSS program. The real finding is that there is no formal distinguishment of the construct of IC, yet the inserted practices inside the associations recommended the availability of such. The results of the research based on a limited survey that has been distributed to 10 hotels in, Great Cairo, Egypt. The research was targeting 150 managers. It is recognized that further research is necessary to establish the exact nature of the causal linkages between proposed applications of Intellectual Capital techniques on hotels
“Intellectual Capital (IC) as a Tool for Enhancing Managerial Decision in Egyptian Hotels”
(scientific journal, 2015) Tawfik, Yasser
The intellectual capital in the Egyptian hotel industry has been enhanced in the recent years. What is to a great degree attractive and vital since that day the Egyptian hotel industry is confronting expanded rivalry in the business. The paper exhibits an observational investigation of the improvement of intellectual capital in the hotel industry in Egypt and its relation to the decision making. The results showed the advancement of intellectual capital and uncover a few issues that the Egyptian hotel industry is as yet confronting in the field of intellectual capital. All the more precisely, employee competence, employee innovativeness, business processes, information technology and distribution channels were further elaborated in the given time of time. This paper investigates the importance and attention to IC in ten hotels in the Greater Cairo. A survey was utilized to pick up an inside and out understanding of the constructs identifying with IC inside indigenous Greater Cairo lodgings. The information gathering techniques utilized were recorded. The content examination was utilized as the significant method for dissecting the information utilizing SPSS program. The real finding is that there is no formal distinguishment of the construct of IC, yet the inserted practices inside the associations recommended the availability of such. The results of the research based on a limited survey that has been distributed to 10 hotels in, Great Cairo, Egypt. The research was targeting 150 managers. It is recognized that further research is necessary to establish the exact nature of the causal linkages between proposed applications of Intellectual Capital techniques on hotels to enhance managerial decision of the Egyptian Hotels in order to gain insights into practice elsewhere
INTERNATIONAL TOURISM IN SPAIN SINCE THE ARAB SPRING MOVEMENTS: A REVIEW FROM THE PERSPECTIVE OF ECONOMIC COMPETITIVENESS AND SUSTAINABILITY OF DESTINATIONS1
(FEMISE Research Project, 2017) Artal-Tur, Andrés; Salman, Dooa; Tawfik, Yasser
[PDF] من researchgate.net INTERNATIONAL TOURISM IN SPAIN SINCE THE ARAB SPRING MOVEMENTS: A REVIEW FROM THE PERSPECTIVE OF ECONOMIC COMPETITIVENESS AND SUSTAINABILITY OF DESTINATIONS1 المؤلفون Andrés Artal-Tur, D Abdou, Y Halim تاريخ النشر 2017 الوصف A number of important socio-political events have been occurring in the Mediterranean (Med) region in recent years. Those include the Spring revolution movements started December 2010 in Tunisia and January 2011 in Egypt, the Syrian war, the terrorist attacks in Egypt, Tunisia, France, and Turkey, or the Libyan question, for remarking these ones being more present in the media (Galal & Reiffers, 2014 (coords.); Schraeder, 2012; Tyner & Rice, 2012; Spindel, 2011). Security questions have become the core issue in the region. In this context, the impact on the tourism sector has been remarkable, resulting in first place in important drops in the number of visitors arriving to the south shore of the Mediterranean (Al Battat & Som, 2014; Saeid et al., 2012). 2 Tunisia lost 1.2 million international visitors in 2011 and 2 million people in 2015, Morocco stagnated around 10 million visitors since 2013, Algeria has lost 25% of international arrivals in 2015, making around 300,000 visitors since 2010, while drops in Egypt account for 5 million of international visitors since 2010, from 14 million in 2010 to 9 million in 2015 (World Tourism Organization (UNWTO), 2016). By contrast, in the north shore of the MED region international arrivals have been remarkably growing, at some extent because of the relocation
A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
(Elsevier Ltd, 2/22/2017) Salman, Doaa; Tawfik, Yasser; Samy, Mohamed; Artal-Tur, Andrés
After January 25th 2011 Egypt witnessed political, economic and social instability leading to drastic consequences in the hospitality and tourism industry. Thus unstable situation reflected on the deteriorated occupancy percentages that led to declined profit margins, higher employee layoffs and degraded quality of product and services. The objectives of this research is to examine how the Egyptian hospitality properties manage this dilemma through their marketing practices, and to propose a new marketing mix model that adds new layers of depth to the traditional marketing mix model. A methodological framework was designed to help in the assessment process of management practices pertaining to marketing initiatives during times of crisis. Results indicated the presence of tactical elements that assembled the traditional marketing mix model in the investigated hotels. However, these elements are not effectively used and the interaction between them not appears very clear. Results also indicated that the new proposed model would help in providing a framework for the Egyptian hospitality industry to maintain their competitive position during crisis time and avoiding undesired situations for labour force and decline of companies' revenues. & 2017 Faculty of Commerce and Business Administration, Future University. Production and Hosting by Elsevier B.V
The Recent Boom in Spain: Economic Sustainability of Destinations
(Springer, Cham, 2019) Artal-Tur, Andrés; Salman, Doaa; Tawfik, Yasser
Since the beginning of the Arab Spring movements and instability in the North of Africa, a relevant share of international tourists have changed their plans, relocating their holiday time from southern to northern shores of the Mediterranean. In this context, Spain has been one of the most benefited countries, making the years 2015, 2016 and 2017 historical records for international arrivals with more than 70 million tourists. However, times of exuberance could bring important imbalances for the future. The present chapter seeks to analyse the impact of the booming process occurring in Spanish tourism destinations, with a focus on the side of economic sustainability. In particular, we address two main issues: First, and relying on survey data of international tourists in Spain for years 2010–2015, we analyse the changes taking place in the profile of tourists arriving to four leading destinations in the country (Catalonia, Madrid, Canary islands and Balearic Islands). Second, we run expenditure functions for these destinations to estimate the main factors explaining spending decisions of tourists. Combination of these two analyses help us to get deeper understanding of the changes occurring in international tourism arriving to Spain in this period, and how these could be affecting the economic sustainability of destinations in the near future.