Browsing by Author "Mosharafa, Eman"

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All you Need to Know About: The Cultivation Theory
(global journal inc, 2015) Mosharafa, Eman
the researcher comprehensively examines the cultivation theory. Conceptualized by George Gerbner in the 1960s and 1970s, the theory has been questioned with every media technological development. In the last six decades, the mass communication field witnessed the propagation of cable, satellite, video games and most recently social media. So far, the theory seems to have survived by continuous adjustment and refinement. Since 2000, over 125 studies have endorsed the theory, which points out to its ability to adapt to a constantly changing media environment. This research discusses the theory since its inception, its growth and expansion, and the future prospects for it. In the first section of the paper, an overview is given on the premises/founding concepts of the theory. Next is a presentation of the added components to the theory and their development over the last sex decades including: The cultivation analysis, the conceptual dimensions, types and measurement of cultivation, and the occurrence of cultivation across the borders.
Can Social Media Incite Political Mobilization
(Al-Azhar University, 2012) Mosharafa, Eman
Uprisings depend on whether oppressed people are able to group among existing social networks where people communicate naturally and regularly. Traditionally, social networks were formed around places of worship, universities, schools, workplaces or recreational meeting points. In the digital age, social media play that role of getting people to meet on a daily basis. While the meeting is virtual, it provides the same function. This paper examines scholarly literature which supports and that which challenges the role of social media in political action. The paper presents cases of mobilization movements in various countries in the last decade, concluding from actual experiences, that social media can be a catalyst for political collective action.
A Revolution Scheduled on a Facebook Page
(International Journal of Social Science Studies, 2015) Mosharafa, Eman
January 25th, 2011 marks a momentous day for Egypt, and perhaps for the world. The revolution was the largest in the history of the country. What makes it unique is the integral role that social media played in mobilizing the masses. In particular, the "We are all Khalid Said" Facebook page served as the national communication corridor which prompted action. This manuscript examines the specific role of the Facebook page in mobilizing a critical mass. Through a detailed quantitative content analysis of the page's activity, the manuscript captures the granular online communications that lead up to the Egyptian revolution. Social mobilization theory is utilized to illustrate how the page was able to incite such mobilization. Results show that the administrators of the ―We are all Khalid Said‖ Facebook page implemented a process with five key missions: 1) Creating an injustice frame, 2) Broadcasting activities of defiance, 3) Emotionally inflaming and inspiring people, 4) Engaging participants, and 5) Organizing a concerted action plan.