Browsing by Author "Halim, Yasser Tawfik"

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Balancing Technocentric and Ecocentric Approaches: Integrating Ethnocultural Perspectives in Environmental Policies of Finland and Bhutan
(October University Modern Sciences And Arts MSA, 2024) Abdo, Doaa Mohamed Salman; Halim, Yasser Tawfik
This study delves into the intricate relationship between technology, ecology, and culture and its significant implications for environmental policies and marketing strategies on a global scale. By focusing on Finland and Bhutan as comparative case studies, the research explores the dynamics of ecocentrism, technocentrism, and ethnocentrism and their influence on sustainable development efforts and business practices. Through a comprehensive analysis, the study integrates marketing concepts such as sustainable marketing, green marketing strategies, and corporate social responsibility to gain a deeper understanding of how environmental and cultural perspectives intersect with and impact business practices. It uncovers the complex dynamics of technological reliance, ecological conservation, and cultural biases, shedding light on the formulation of more inclusive and effective environmental policies and marketing strategies. The research highlights the need for a nuanced perspective that considers the interplay between environmental, technological, and socio-cultural factors. It emphasizes the importance of recognizing the interconnectedness of these factors in order to develop holistic solutions to pressing environmental concerns. By integrating cultural perspectives, the study aims to enhance business and marketing strategies and contribute to sustainable development practices.
CONSUMER PERCEPTION OF SUSTAINABLE SHOPPING BAGS AND ITS EFFECT ON THEIR PURCHASE INTENTION:
(MSA-Management science journal, 2022) Halim, Hazem Tawfik; Halim, Yasser Tawfik; El Sheikh, Samia Adly
the paper aims to study the relationship between environmental concerns and subjective norms on consumers' perception towards green product and the factors that influences people's intention towards using them, especially sustainable shopping bag using survey data from 453 respondents. The study uses Chi-square test via Kruskal-Walis test to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between environmental concerns and consumers’ perception of green products. Finally, the results show there is a confident relationship between the consumer’s perception towards green products and purchase intention of green products. Based on the research findings, policy implications and suggestions to further promote shopping bags are discussed.
The Egyptian hospitality sector as a case study in post-COVID-19: searching for greening and sustainable recovery strategies
(Inderscience Enterprises Ltd, 2024-04) Abdou, Doaa Salman; Halim, Yasser Tawfik; El-Deeb, Mohamed S
COVID-19 pandemic has posed new challenges for the Egyptian hospitality industry, requiring it to ensure its sustainability. This study investigates how environmental management practices can achieve sustainability by implementing management measures. It examines the effectiveness of approaches such as e-marketing, utility rationalisation, and environmental excellence practices in improving hotel performance and profitability. The findings emphasise the importance of enhancing sustainability and efficiency in hotel utilities, resource usage rationalisation, and environmental excellence management to enhance the sustainability and performance of hotels, particularly in the post-COVID-19. The study highlights the significant impact of e-marketing as a tool for guest communication, raising awareness about environmental protection, and promoting sustainability. This study contributes to the sustainability of water resources by identifying factors that contribute to the long-term survival of the Egyptian hospitality industry. It provides valuable insights for managers and stakeholders in the hospitality industry who are striving to sustain themselves amidst unprecedented challenges.
Hospitality Industry Integrated Internal Stream Supply Chain: Applied Study on the Hotels in Egypt
(British Academy of Management, 2021-02) Habib, Emad Elwy; Halim, Yasser Tawfik
The last decade has witnessed major attention to supply chain integration as an innovative strategy specially throughout hoteling industry with a minor concern of the Egyptian research scholars. In Egypt, it grabbed the attention of various stakeholders having divergent hospitality goals across different hoteling operating systems. Using a limited survey distributed to 31 five star hotels in Great Cairo, Alexandria, and other regions (Aswan, Hurghada, and Sharm El-Shaikh) targeting 500 purchasing, customer service, operations and marketing & sales managers, only 363 responded with 72.6% responding rate. This research paper studied the critical dimensions of integrated hospitality internal stream services and/or products that affects hotels operating work flow for a successful implementation of the integration mechanism. Results revealed that hotels operations work flow was affected by the purchasing and customer service throughout the mediating variables of the integrated internal stream supply chain (sales, distribution and stock control). Moreover, the operations work flow was affected by sales and distribution but the stock control was statistically excluded in the presence of good customer service. Finally, the implementation of the model resulted in more validity in the other regions that Cairo and Alexandria as there are differences in apply the model on different territories of the same country so this means that the application will differ from country to another country, as the paper contributes to the supply chain management (SCM) literature review framing and foundations of methodology design.
The Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)
(Alexandria Univesity, 2020-09) El Sheikh, Samia; Halim, Yasser Tawfik; Hamdy, Hosny; Hamdy, Mohamed Adel
Many businesses and service providers including hotels realize the significance of Customer Relationship Management (CRM) and its potential to help them gain new customers, retain existing customers, and maximize their lifetime value. This study aims to explore the relationship between CRM and customer perceived value (CPV), and their impact on customer perceived satisfaction and loyalty towards hotels in Egypt. The study clarifies the need for hotels to strengthen their business relationship with their customers as it is considered a strategic step for the growth and competitiveness of hotels. The contribution of this research is to help managers of hotels to better understand the real value of CRM and if it is really worth the large amounts of money that are put in it. Moreover, the study further added the investigation of whether CPV mediates the relationship between CRM and customer satisfaction/loyalty or not. The researchers adopted a quantitative approach that started with a comprehensive literature review of the main marketing concept of CRM and its alleged outcomes of customer perceived value (CPV), satisfaction and loyalty. This was followed by designing a conceptual model to answer the research questions. Next, primary data was gathered using self- administered questionnaires to collect quantitative data from several branches of one 5-star hotel in Egypt based
The Impact of Enhancing the Academic Performance on Student Satisfaction of Private Business Faculties: New Business Model for Egyptian Private Universities
(Alexandria university, 2020-09) Elsheikh, Samia Adly; Hamdy, Hosny Ibrahim; Halim, Yasser Tawfik; El-deeb, Mohamed Samy
The main purpose of the research is to test the direct and the indirect impact of the academic performance (represented by the academic staff, curriculum and the teaching assistants) on the overall satisfaction of business students in Egyptian private universities. Nowadays, student (customer) satisfaction is regarded as one of the main priorities to face intense competition between the new private universities in Egypt, and to attract high school graduates to join through favorable word of mouth. This is a quantitative study where primary data was collected using self-administered questionnaires from a sample of 1600 students from different business majors and with different GPA levels from four different business faculties in four Egyptian private universities in Greater Cairo. The suggested conceptual model was tested using the Structural Equation Modeling technique and the Lisrel software Ver8.54. Several goodness of fit indices shows the adequacy of the model. Satisfaction with TA’s plays the mediator construct, where it is believed that students depend heavily on teaching assistants. Management of business private Universities in Egypt can make use of the empirical results of this research to enhance their understanding of the factors that impact student satisfaction and thus create differentiation in the provision of the university.
THE IMPACT OF NETFLIX’S CONTROVERSIAL AND ILLICIT CONTENT ON CHANGING USERS ’ ATTITUDES IN EGYPT
(October university for modern sciences and Arts (MSA), 2022-12) Marzouk, Wafaa Galal; Halim, Yasser Tawfik; El Sheikh, Samia Adly
the paper aims to study the relationship between the impact of Netflix’s controversial and illicit content on changing users ’attitudes in Egypt. The researchers used the non-probability sampling technique. Based on survey data from 331 online respondents, the results were analyzed by the researchers via descriptive analysis. In addition, Chi-square test via Kruskal-Walis test was implemented to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. Based on the research findings, policy implications and suggestions to further promote parental control are discussed.
THE IMPACT OF POLITICAL CORRECTNESS ON BRAND IMAGE AND PURCHASE INTENTIONS: AN EXPLORATORY CASE STUDY OF BIRELL, EGYPT
(October university for modern sciences and arts, 2023) Halim, Yasser Tawfik; Eldeeb, Mohamed Samy; Zaazu, Zeinab Abbas; Vlachos, Peter
This study investigates the correlation between viewer demographics and the perception of political correctness in advertising, and its impact on brand image and purchase intentions. Using a mixed methods case study research approach, we conducted brand manager interviews, 17 consumer interviews, and a survey with n = 296 participants, all of whom were familiar with the non-alcoholic beer brand Birell. Our analysis examined the relationship between demographic variables and the perceptions of political correctness. Our findings indicate a statistically significant correlation between perceived political correctness in advertising and brand image. Furthermore, we observed a negative correlation between political correctness and purchase intention. The results are significant given the variety of consumer social and moral values that exist in Egypt. The paper proposes marketing policy implications and recommendations for organizations, advising the use of tag lines more suitably and avoiding endorsing actions perceived as reinforcing gender roles when targeting specific gendered product consumers
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions
(Routledge, 2024-01) El Sheikh, Samia Adly Hanna; Assaad, Reda Youssef; Halim, Yasser Tawfik; Emara, Ola Abdel Moneim
Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article ABSTRACT This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of internal branding and their impact on the commitment of service providers (higher education teaching staff members) so that they support the brand promise of the university and maintain a competitive edge for private universities in Egypt that function in a very competitive market. Data were collected from 402 members of teaching staff to test the proposed model and hypotheses using Structural Equation Modeling (SEM). The results prove the fitness of the suggested model and that the constructs of internal branding (supervisory support, effective internal communication, clear vision and values) do have a significant impact on teaching staff commitment except for the construct of directed training programs (DTP), contrary to previous literature which might be because teaching staff commitment may require variables other than training programs which in turn rings a bell for private universities’ management to partially reconsider the budgets directed to training for teaching staff or it could be due to cultural differences as previous literature was mostly conducted in different cultures, thus a value addition of this study.
Nexus among augmented reality, customer purchase intention, customer experience and customer brand relationship: Application on Vichy brand
(MSA university, 2023-10) Ahmed, Farah Emam; Ali, Rawan Sameh; Halim, Yasser Tawfik
the paper aims to investigate the relationship between augmented reality, customer purchase intention, customer brand relationship and customer experience using survey data from 320 respondents. The study uses Chi-square test via Kruskal-Walis test to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between augmented reality and customer purchase intention along with positive relationship between augmented reality and customer brand relationship, augmented reality, and customer experience. Empirically, this is the first paper to link the dots and find the relationship between the variables constructed by the researchers based on literature. Based on the research findings, policy implications and suggestions to further understand the relation and help using AR in marketing.
performance Effects of organizational climate, role clarity, turnover intention, and workplace burnout on audit quality and performance
(Emerald Group Publishing Ltd., 2023-02) Hegazy, Mohamed; El-Deeb, Mohamed Samy; Hamdy, Hosny Ibrahim; Halim, Yasser Tawfik
Purpose – This paper aims to examine the effect of the auditors’ burnout determinates on audit quality and performance. It also analyses whether the demographic characteristics of gender, age group, education and job positions affect auditors’ decisions for burnout, audit quality and performance. Design/methodology/approach – A questionnaire was distributed on a sample of auditors in the top ten auditing firms in an emerging market including the Big 4. Factor analysis, correlation matrix and structural equation modeling were used for the analysis of the collected data and testing the developed hypotheses. Findings – The results show that burnout has negative consequences for both the auditor and the auditing firm. While good organizational climate has a negative significant association with audit quality, nonethical decisions and audit performance, role clarity has positive significant association with the audit quality and performance and has an insignificant association with nonethical decisions. Also, turnover intention has significant positive association with nonethical decision, audit quality and performance. Originality/value – This research is among the first to focus on auditor’s burnout determinates on audit quality and performance in an emerging market characterized by different socioeconomic, political and cultural factors compared with those of developed markets. Auditors, regulators and professional policymakers can benefit from the results of this research.